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Understanding and shaping consumer behavior in the next normal


by Tamara Charm, Ravi Dhar, Stacey Haas, Jennie Liu, Nathan Novemsky, and Warren Teichner.


With COVID-19 disrupting normal consumer habit and purchase trends, the upcoming era is all about how businesses can adapt to this new post-COVID world. Understanding consumer behaviour and psychology remain the key!




consumer behaviour https://thefederal.com/file/2020/04/Habit-change-during-COVID-lockdown.jpg behavioral science COVID-19 Business consumer behavior

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